Ch[a]rita 2018 marked the beginning of a long-term artistic and cultural initiative dedicated to examining public space as a site of collective memory, social interaction, and cultural production. Conceived by Madrassa Collective in collaboration with local and international partners, the program unfolded across multiple locations in Marrakech, including public squares, historic neighborhoods, cultural spaces, and community sites. The inaugural edition brought together artists, filmmakers, researchers, performers, architects, and cultural practitioners whose work engaged with questions of urban transformation, heritage, migration, memory, gender, and social belonging. Through a rich program of screenings, performances, public discussions, workshops, installations, and site-specific interventions, participants were invited to reconsider how public spaces are experienced, shared, represented, and contested. A central concern of the edition was the relationship between the city and its inhabitants. The projects explored how collective memories inhabit streets, markets, squares, and neighborhoods, while also examining the tensions created by tourism, urban development, heritage policies, and social change. By activating locations such as Jemaa el-Fna, the Medina, Souk El Ghzel, and other everyday urban environments, the program transformed familiar places into temporary platforms for dialogue and artistic experimentation. Through encounters between local communities, artists, and audiences, Ch[a]rita 2018 proposed new ways of engaging with the city. It emphasized the importance of public space as a shared cultural resource and affirmed the role of artistic practice in creating spaces for reflection, participation, and collective imagination.
Ch[a]rita 2018The first edition of Ch[a]rita emerged as an experimental platform dedicated to exploring the intersections between art, public space, memory, and urban life. Conceived as a series of artistic interventions and public encounters throughout Marrakech, the program sought to create opportunities for dialogue between artists, researchers, cultural practitioners, and local communities. Taking place across diverse sites within the city, Ch[a]rita transformed streets, squares, cultural venues, and historical locations into temporary spaces for artistic production and collective reflection. The program included film screenings, performances, public discussions, sound-based projects, installations, workshops, and participatory actions that encouraged audiences to engage actively with their urban environment. Many of the invited projects addressed questions of heritage, urban transformation, migration, memory, and social belonging. Artists examined how cities are shaped by visible and invisible histories, exploring the ways in which public spaces become repositories of collective experiences. Through investigations into architecture, oral history, popular culture, tourism, and everyday practices, participants highlighted the complex relationship between contemporary urban realities and inherited cultural narratives. Particular attention was given to the city of Marrakech itself. Public spaces such as Jemaa el-Fna, the Medina, and other historically significant locations became active sites of artistic inquiry. These interventions encouraged audiences to question dominant representations of the city while rediscovering overlooked stories, practices, and forms of knowledge embedded within its urban fabric. By bringing together diverse artistic voices and creating opportunities for public participation, Ch[a]rita 2018 established a framework for future editions. It demonstrated how artistic practice can contribute to critical reflection on the city and foster new forms of engagement with public space, collective memory, and shared cultural heritage.